Quality was key here. This wanted to be understated, refined and intriguing. The piano gives it a formality and the pads give it a weightlessness. I tried to keep it calm and delicate, but with a hint of the vehicle's power at the end coming from the brass.
Everything is customisable.
In addition to the main launch film at the top, 13 vignettes were made highlighting key features from the level of craftsmanship and design that goes into each of the limited edition vehicles.