Unafraid, Playful and Daring. “BOLD Style”. Featuring Sunghee Kim and the brand new Hyundai Kona.
This was all about impact - loud, slightly alien and unexpected instruments keep you on your toes. Trombones add power, mouth clicks add a more intimate sense and sub bass adds sexiness. Elements of hiding and being revealed are reflected in filter sweeps and high and low pass filters.
Fresh, Sporty and Energetic.“ACTIVE Style”. Featuring Najiyah Imani and the brand new Hyundai Kona.
Keeping the energy fresh and up was the name of the game here - growly bass, pop synths and a dance beat. Light and shade was also important so that the film retains some depth.
Sleek, Chic and Sophisticated.“MODERN Style”. Featuring Ilviw Wittek and the brand new Hyundai Kona.
A more gentle and elegant piece - The piano and cello keep a more sophisticated feel but as one of the tag lines is 'understated' the music didn't want to be too in your face. There were plenty of subtle percussive opportunities with the fenestration of the props and masking and unmasking of the model.