Huawei - Mate 30 / Mate 30 Pro

Commercial

Music + Sound Design

Initially mysterious...followed by a bombastic reveal, this piece required drama and fanfare as part of a global unveiling.

Choirs, Brass, Taiko Drums, Explosions, Synths. But not overdoing it, the piece had to remain balanced. So flutes are brought in to temper the power, subtler electronic elements reference the technological aspect and a low pass filter sweep allows the archer's arrow to "swallow" the music. With the slo-mo section it also felt fun to stop the music altogether with a breath, allowing the film to breathe a bit before continuing its rollercoaster journey.

Additional Sound Design was provided by the Factory, London.