AMG SL Design

Commercial Directed by Rankin

Music + Sound Design

There is a moment when you see the car suddenly in motion that a rhythm emerges as the car flies past these vertical elements and this fed into the rhythm we chose.

I used orchestral elements as well as electronic elements to balance the technology with the analogue feeling of driving. there are clarinets in there as well as synths.

It always remains understated as control is never lost.