Commercial Directed by Rankin


More of a straightforward track than a composition, the energy for this had to be sustained throughout.

Positive and celebratory with a moment in the middle that allows a renewed buildup, we wanted to end on a high.

Voices bring a sense of jubilation. As I have done before, not using words allows a sense of emotion to come through without placing the track in any specific geographical location. This gives the track a more universal appeal. The rhythm and scales used are obviously western and based on a certain era, but as this is a relaunch of a car with a 55 year old history it felt the track sat appropriately within the spectrum of times and spirit of the various incarnations of the car.