Adidas Parley

Adidas Commercial

Commercial Short

Process was very important here. A remarkable transformation for a material from the forgotten sprawling dark depths of a vast ocean to the precision of industrial sewing machines and the lightness of advanced materials. The film starts with a VHS grade recording of the extraction of the plastic netting from the bottom of the ocean in rough seas. A heavy dirty task in difficult circumstances. Then the plastic is cleaned and spun into yarn and whole level of precision is started to spin and sew the yarn into a shoe. The waves of the design allude to the material's origins. I added the sound of the producer talking on location as it was such a collaborative project to get the plastic from the bottom of the ocean into a 21st Century designer shoe. This was a project I felt very privileged to be a part of and it has inspired a sense of community.